Leaving seasonal thinking and conventions behind, Secondland’s first collection brings you outfit variations that mix winter and summer, vintage treasures with upcycled designer pieces. The collection itself is a call to conscious fashion with educational texts on the clothes encouraging responsibility.

The designer used various upcycling techniques. The collection includes shirts, dresses and sweaters made from second-hand clothes completely upcycled, balaclavas from industrial waste yarns as well as hand-embellished vintage garments. Seasonless thinking, the central element of the campaign, is represented by a landscape that displays all the seasons at the same time. The background for the images was printed on deadstock fabric. In the spirit of cherishing old treasures, photographer András Ladocsi captured the campaign with an analog camera conveying old values.