As part of The Renovation campaign, we collaborated with set designer Sára Enyingi to showcase Secondland’s unique visual world and the brand’s essential message. Secondland is brought to life in the form of a utopian fairy tale in which the community is working together to renovate an old and slightly broken dollhouse symbolizing the designer’s vision of changing the fashion industry for the better.

The Renovation collection includes the brand’s signature silhouettes such as the Mara shirt in various colors or our reworked blazers, but this drop offers even more: skirts, tops and dresses. The pieces are hand-decorated using a diverse range of techniques. The embroidery, hand-painting and beading bring Secondland’s characteristic flowers or the checked pattern reminiscent of our grandmothers’ tablecloth, to life.