After the first three, the core collection of Secondland has crystallized. The pieces are made to keep patterns and shapes from season to season. To add a playful and unique twist, materials, colors and embellishment techniques are constantly reimagined. Hand-painted patterns play a prominent role in this collection. Vintage pieces are transformed into an even higher quality by adding deadstock fabric lining printed with the brand’s signature flowers. Hand-beading and embroidery plays an essential role in the form of the purple ’Secondland Flower’. The campaign photos were taken in our workshop/showroom. The models represent the sensitive and brave female community of Secondland.